Social Exploitation at it's Best

Too many wrestling fans and writers recognize only the critique of a wrestling product and take for granted what they do right. I like to think I'm "not that guy". Take In Your Face wrestling, for example. Their biggest single flaw, from my perspective, was their lack of social media promotion. I doubt I need to tell of the power of Twitter, YouTube, or Facebook. You can reach dozens, hundreds, thousands of fans whenever you want. Capturing the attention of "the plugged in consumer" is essential for a company to grow in these times. It's free to produce and adds to the overall experience.

In the last few weeks, In Your Face Wrestling has done a tremendous job grabbing the low hanging fruit of social media and literally feeding it to their fans. Use of their Facebook page to promote events, news updates, match announcements, etc, has exploded. People are sharing the links. They've answered as "attending" upcoming events. They've linked it with their twitter and - surprise - have picked up a handful of new followers! It was announced a few days ago, via their feed, that they had added Google's +1 functionality to their webpage which, with the emergence and surge of G+, is an absolutely brilliant move. (however, on my iPad, I am not seeing the +1 button on any of their pages. Otherwise, I'd be clicking like mad - especially on a few of the recent INTERFACE's! They've been out of the park as of late, but more on that later. Perhaps it's just an issue with the iPad's safari browser?)

This use of social media can only help them in the long run! Something I'd like to see, perhaps, is a list of links hosted on the page, linking to the Facebook and twitter handles of IYFW performers and personalities, either in our out of kayfabe. Further use of their YouTube account would certainly be welcome by the fans. As great as the audio stuff IYFW puts out is, few things capture the imagination of fans more than video and I think, if done with a slightly harder edge to them - a different feel - it could be a huge win for the promotions growth if used in tandem with what they're already doing with Twitter and Facebook. Just something to think about.

Speaking of the recent audio stuff... Two more HUGE matches were announced on a recent INTERFACE:

Roman Dominguez and Pierre "The Beast" Vachon VS Bobby Ocean and Drake Evans
IYFW Tag Team Champions - Adam Badger and Michael Monroe (C) VS The Killer Steves

I am insanely stoked for these match ups. Vachon and Vigo are confirmed to be in the same building for the first time since Defy the Odds back in April. Evans and Ocean teaming up? Facegasm. Then there's the tag match... The minute Badger stepped through the curtain wearing that mask, his standing in my eye sky rocketed and Monroe has been nothing but fun to watch between bells. Then there are The Steves. So so so entertaining and two genuinely good dudes. This show is just getting better as it builds.

Hoping for some clarification on the In Your Face Rumble matches number of competitors and the actual rules of the match, before the events date. This looks to be the main event and final match of the show.

Also hoping for at least ONE more blog update here before my IYFW Summertime Bruise PREVIEW/PREDICTIONS post in the next few weeks! So... Look forward to that!